“If you can’t measure it, you can’t control it. The same applies to your marketing expenditures. For too long, marketers have not been held accountable for their investments. Technology today permits much better measurement of marketing performance than in the past. Marketing ROI will become expectation rather than exception.”

Michelle J. Muiznieks is a talented creative professional with a strong understanding and appreciation for the analytical side of sales and marketing. She is known as a results-oriented sales and marketing professional with a successful track record of delivering sales growth by establishing collaborative working relationships with clients/customers. Industry experience includes plumbing, publishing and trade organizations. She is a strong, collaborative leader whose perceptive skills enable her to identify and articulate solutions in short order.

"Creative problem solving is what I do because it is what I love. Too often, a company will try to take the road most followed when it comes to marketing and sales—with disappointing results. My passion lies in getting to the core of a business’ needs and working with that company to achieve results—tangible and real. The approach is fresh, focused, and makes sense for the business. Simply stated: I will succeed and know my success is purely defined by my client’s success.”