What we do: Our business development services find opportunities, quantify them, and identify paths to those markets.

Contrecoup creates value for its clients by using the discipline of fact-based decision making. Our methodology incorporates a Six Sigma approach that considers:

• Voice of the Business (VOB)- ensuring that your objectives (revenue, profit, market share) are integrated into strategy.
• Voice of the Customer (VOC) - ensuring your go-to-market strategy has traction with new and existing customers.
• Competitors - considers the actions and reactions of large and small competitors seling similar and substitute products.
• Technology - the protection and recognition of your intellectual property versus alternative solutions as perceived by customers.
• Business environment - the impact of best-case, worst-case and most likely scenarios on your business.
  

Contrecoup treats every business as a unique enterprise and will offer recommendations for:

• Product-Market fit - that properly identify markets for your portfolio of products and services.
  
• Value proposition(s) - that are developed for specific customer value frameworks.
  
• Corporate assets and synergies - that recommend opportunities for collaboration or economies of scale.
• Functional strategies and tactics - that deliver cost effective and actionable marketing plans.
  

Businesses that have embraced ISO understand the power of Plan - Do - Check - Act. The power of "check" within the context of marketing should not be underestimated. By surveying customers during the development of your marketing message or as part of customer satisfaction measurement, your marketing communications will carry more authority in the marketplace when aligned with the perceptions of customers.

Contrecoup strikes a balance between the creative and the analytical. From the smallest enterprises, to franchise owners, to multinational corporations, we know that you are passionate about your business. Let us help you succeed by assisting in the business development process and by implementing the marketing plan for your new business initiative.

We work hard for client success!  One of the differences clients experience with Contrecoup is that we help by rolling up our sleeves and helping with the heavy lifting! Call (630) 482-2344 today.